About Bauer Media
To begin with, Bauer Media Uk is an entertainment network where it offers a platform for many brands to undergo exposure. They do this by giving their 25 million consumers an insight where people are able to tell stories to the relevant audiences and advertisers so that they are delivering a cultural impact. Arguably, they have one of the most diverse brans and audiences which is important to note as my common demographic will most likely enjoy their sort of content.
Through research, I found that their company is one of the world's largest privately-owned media business with media assets all around the globe. The company was founded in Hamburg in 1875. Overall, the company has reached 200 consumers worldwide and operates in 13 countries.
In regards to magazines, they were named one of the Uk's biggest selling magazine publisher. They are most commonly known for their work of 'Women's Weekly' magazines which include 'Take a Break'. They have also began reaching other audiences by adressing niche interests such as the growing gardening market.
A common theme that is noticeable amongst the company is their aim for pleasing the customers interests whilst promoting under represented groups.
'Bauer focuses on the long term, with a customer-first mindset that guides us across our increasingly diverse portfolio'
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