Throughout my research, it is important to acknowledge other competing companies in the industry. This will allow for a rough analysis on as to what the average audience enjoys reading. Most of the research and statistics I have gathered are from websites such as betterRetailing.com
In one article they covered 'Top 100 Magazines 2020'. Their data heavily relied on the numbers regarding circulation. The results show how 'TV Choice' came first with a estimated annual RSV of £37.2. Followed by 'What's on Tv' and 'Slimming World Magazine'. This is important to recognise because it reflects the type of interests the audience have which is Health and Parenting. Other patterns I seem to notice is the common occurrence between genres that cater dominantly for women. This includes magazines such as 'The Woman's weekly' , 'Take a Break Monthly' and 'Good Housekeeping.' Surprisingly, out of the listed magazines, I found that the one which most of my demographic will recognise is 'Cosmopolitan' which is positioned in 18th place.
Whilst acknowledging the best selling magazines, it is useful to understand the background of what it takes to make one. Some major publishers which are know are: The National Magazine Company - known for producing 'Cosmopolitan - Esquire - Men's Health and Bauer known for Empire - Closer and Take a Break. Some examples of magazines which are independently published is The Big Issue.
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