Planning: Reflections on moderator's report.
Must Needs
Producing a front cover with one content page for each of the first two editions of new real-life story magazine that is being launched by the Bauer and two pages for a working website or the magazine.
Must be suitable for retail distribution.
One homepage and one linked page.
Must suit the primary audience of 16-25 years old and expects to be emotionally engaged.
At least four different images using original photography across the covers and contents – different settings for each cover.
At least two models representing at least two social groups.
Call to action to go to the website.
Website – minimum of two original images that promote and reinforce the brand identity of the magazine.
Brand identity – use of models, locations and clothing.
Appropriate conventions of website design – original title and logo – working links - appropriate media language techniques.
How to produce a good magazine.
Used fonts with discrimination – show control in terms of size and leading.
Variety of images on the contents – page numbers to anchor – laid out properly.
Consider the models – from two different social groups.
Different settings on the cover.
Avoid using medium close or close up shots as it takes away from the focus of the clothing.
Make clear references to the website – call to action.
Do not include duplicates of content.
Include a fair amount of copy – ensure impact.
Include price or a barcode on the cover.
Refer to how they were supposed to be the first two editions.
Make it mainstream enough.
How to produce a good website.
Have a good number of visuals and copy.
Look into real-world websites.
Exhibited effective bespoke photography and copy.
Captures a tone.
Wide representation.
Include original backgrounds.
Layouts that are creative.
Consistent branding.
Responsible for text – image – audio visuals.
Website – Dream Weaver.
Include make over visuals - look books – interviews with designers - BTS.
Don’t include tour venues and dates.
Build website around artist Not the song.
Use examples of tweets – Instagram posts – newsletters – merchandise – or tracks – tour books – subscriptions.
Include visible menu bar – linked pages – avoid single scrolling pages – Indicate relevant media industry.
Digital Convergence
Consider the use of imagery – logo – models – colours.
Include mutual promotion of another product – copy of the contents page – link to website – exclusive offers – social media feeds.
Match logos website to product
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