Audience Research

 Audience Research Profile 

Considering the brief, it specifies how my primary audience will be focused solely on 16 - 25-year-olds. From the produced real-life magazine they are expected to be emotionally engaged. This suggests how my audience would have access to technology which brackets them into an AB Demographic. This means that they are typically categorised as upper or middle class. However due to the large range of age differences, it could also mean that the majority of them could be too young to be employed therefore recognised as an E Demographic.  

Bearing this in mind, most of my target audience would have a high culture competency regarding forms of media and entertainment. This could be interpreted in many ways by what they are interested in and what they consume. For instance, my demographic is dominantly known to use social media apps such as Snapchat, Instagram and Tiktok. Unlike the older generation, where they mostly prefer the use of Facebook. In terms of inspiration, most target audiences look up to celebrities but now have gained a strong appreciation for influencers and online creators. Due to the vast variety of genres in the media, this can include make up guru's such as Bretman Rock or reality stars such as the Kardashians or even Tiktok stars like Charlie D'amielio. The improvement of technology advances also meant that most of my demographic rely on streaming services such as Netflix, Amazon Prime and Disney + to provide them with entertainment on screen devices rather than Television. This helps me to recognise how to approach and market my magazines to my advantage because it could mean cheaper marketing techniques like extra promotion on social media rather than buying out of date billboards or posters. 

Consider that my brief is focused on my magazine I must consider the popular genres that have recognisably sold better than the rest. I will also conduct further research by evaluating the interests of my demographic in more detail where it focuses on what they enjoy reading on a daily basis.