Planning: Reflection on moderator's report
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three-minute music video for a fictional dance band/artist signed to Universal Music website for the band/artist. 16–25 age group, class AB demographic had to feature a narrative appropriate to a music video (e.g. a performance montage, a linear narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements). to be age appropriate a range of camera shots and editing appropriate to the genre; at least two different settings; at least two characters representing at least two different social groups; and graphics/titles to include the name of the track and the name of the band/artist. Website - enable fans to interact with the content a minimum of two original images (with at least one different original image on each of the two pages) that promote and reinforce the brand identity of the band/artist; text introducing the band/artist; working links A Level Media Studies - H409/03/04 - Summer 2019 Moderators’ report 12 © OCR 2019 from the homepage to the other page; a range of appropriate media language techniques (typography, images, fonts, backgrounds, logos , etc.) as appropriate to the purpose of the website; original audio or audio-visual content appropriate to the band/artist’s webpage. clear sense of branding across the two elements of the cross-media production.
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How to produce a good music video |
Have an understanding about genre, representation and industrial context Show relevant codes of conventions Should try and emphasise the performance aspect Film the artist numerous times in different locations with different scenes and camera shots and movement. Must edit accurate lip-synching throughout. Dance music tracks – must match the beat and rhythm. Avoid using school location or at least disguise it. Take shots at night Try and access good quality equipment Demonstrate well performed lip-syncing Need to address costume to the AB Audience Feature a range of shots and camera movement. Make sure track fits the dance genre Mention the band/artist/track Avoid simplistic narratives but do not make it too busy Avoid using behind walking camera shot – holding hands No vertical mobile shots. Avoid shots of people talking – no dialogue heard.
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How to produce a good website |
Have a good number of visuals and copy Look into real-world websites Exhibited effective bespoke photography and copy Captures a tone Wide representation Include original backgrounds Layouts that are creative Consistent branding Responsible for text – image – audio visuals Website – Dream Weaver Include make over visuals - look books – interviews with designers - BTS Don’t include tour venues and dates Build website around artist Not the song Use examples of tweets – Instagram posts – newsletters – merchandise – or tracks – tour books – subscriptions. Include visible menu bar – linked pages – avoid single scrolling pages – Indicate relevant media industry
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Consider the use of imagery – logo – models – colours Include mutual promotion of another product – copy of the contents page – link to website – exclusive offers – social media feeds Match logos website to product
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