What i have learnt form my generic research is how I will challenge the layout of conventional real-life magazines by choosing a more minimalist appearance. I will avoid the cluttered layout of 'That's Life' magazine and lean towards my other examples such as 'Mojo' and 'Grazia'. From Mojo's magazine, I will adopt the simplistic layout as shown my the 'Beatles' issue. They reduced the number of cover lines and solely focused the audiences attention to portrait image of the band. I may also experiment with the idea of collaging a selection of images within the front cover. This is seen in Grazia's covers where they have anchored the main photo with other relevant images. This more suited to my second issue where it covers the theme of fashion and change.
Overall, i feel that i will ensure to apply some of the typical codes of conventions from magazines so that my product is secured in the market and that consumers still feel inclined to buy a copy. I will ensure that my masthead is striking enough to create a sense of brand identity. I have not yet chosen the specific colour scheme that my magazine and website will abide by however i have taken into consideration the growing popularity of the colour green. The various shades of green also connote to one of my covers on environment. I have also conducted research as to the connotations of this colour. In my findings i found that green was often associated with beginnings and growth OR envy and jealousy. When referring to my images, i will ensure that throughout the product my photos are saturated to fit the customers preference. Some of the typography i have considered is the conventional sans serif font that reflects modernity. This is relevant for my second cover on change. I will attempt to stay away from non-sans serif fonts as they are linked to being medieval and for the older audience.
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