The Psychology Behind Serif and Sans-Serif Fonts
Sans-serif fonts, on the other hand, behave differently from the more traditional serif letterforms. Headlines and subheads that rely on bold, clear messaging benefit from sans-serif fonts more than from serif fonts. Some of the more popular sans-serif fonts include Helvetica, Arial, Futura, and Proxima Nova. Like serif fonts, sans-serif fonts also are able to influence viewers. According to Joe Rinaldi, a UX designer at Impact, “sans-serif fonts give off a feeling of being casual, informal, friendly, and very approachable. Companies who want their brands to appear more youthful and relatable tend to use sans-serif fonts.” Companies such as Apple, Microsoft, Nike, and Netflix all utilize sans-serif fonts in their branding.
As a result, I have consistently used fonts like
Javanese Text and Times New Roman in varying styles of regular, bold and italic
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