Audience Research - Focus Group

Name: Nicole Jorja Thomas

Age: 16

Gender: Female 

Race: White (British)

Location: Essex, Basildon

Interests: Acting, Theatre and Art

Psycho graphic: Succeeders and Explorers

Opinions on Magazines: Personally, I don't go out of my way to buy magazines however if I do see one, I enjoy quickly scanning through the pages. I most commonly focus on potential gossip and drama within the print. An important part of magazines I believe is the visuals otherwise I will not be inclined to reach for it or read for much longer. 

Name: Yna Samantha H. Sanchez 

Age: 16

Gender: Female

Race: Asian - Filipino 

Location: Southend on sea

Interests: Art, Music and Dramas

Psycho graphic: Mainstreamer and Aspirer 

Opinions on Magazines: I often read magazines for roughly an hour within a whole week. When I do, I appreciate the visuals of the magazines particularly in fashion genre's like Vogue. I enjoy looking at the different sorts of outfits that are worn however I also enjoying reading the topics that I have yet to come across. Particularly, the ones which involve celebrities that I am familiar with.

Name: Iezer De Jesus Villaflor

Gender: Male 

Race: Filipino 

Location: Norfolk UK 

Interests: Music, Gaming, Fitness, Sport, Fashion, Movies/Animation 

Psycho graphic: Strongly succeeder slight aspirer 

Opinions on Magazines: I don't commonly read magazines but when I do I tend to reach for covers that include well known celebrities. Other than that, I also like fashion and interior design type magazines. However, I do feel like they are slowly becoming more outdated and find myself reading magazines less and less. 

Name: George Vincent

Gender: Male

Race: White

Location: Basildon, UK

Interests: Rugby

Psycho graphic: Suceeder/Reformer.

Opinions on Magazines: I don't typically read magazines but I'm most interested in the ones where it covers sports and lifestyle. I also quite like the magazines where it covers food.

                                                              

Audience Research - Profile Mood Board

 

Audience Research

 Audience Research Profile 

Considering the brief, it specifies how my primary audience will be focused solely on 16 - 25-year-olds. From the produced real-life magazine they are expected to be emotionally engaged. This suggests how my audience would have access to technology which brackets them into an AB Demographic. This means that they are typically categorised as upper or middle class. However due to the large range of age differences, it could also mean that the majority of them could be too young to be employed therefore recognised as an E Demographic.  

Bearing this in mind, most of my target audience would have a high culture competency regarding forms of media and entertainment. This could be interpreted in many ways by what they are interested in and what they consume. For instance, my demographic is dominantly known to use social media apps such as Snapchat, Instagram and Tiktok. Unlike the older generation, where they mostly prefer the use of Facebook. In terms of inspiration, most target audiences look up to celebrities but now have gained a strong appreciation for influencers and online creators. Due to the vast variety of genres in the media, this can include make up guru's such as Bretman Rock or reality stars such as the Kardashians or even Tiktok stars like Charlie D'amielio. The improvement of technology advances also meant that most of my demographic rely on streaming services such as Netflix, Amazon Prime and Disney + to provide them with entertainment on screen devices rather than Television. This helps me to recognise how to approach and market my magazines to my advantage because it could mean cheaper marketing techniques like extra promotion on social media rather than buying out of date billboards or posters. 

Consider that my brief is focused on my magazine I must consider the popular genres that have recognisably sold better than the rest. I will also conduct further research by evaluating the interests of my demographic in more detail where it focuses on what they enjoy reading on a daily basis.  

 

 

Planning: Reflections on moderators report.

 Planning: Reflections on moderator's report. 

Must Needs 

• Producing a front cover with one content page for each of the first two editions of new real-life story magazine that is being launched by the Bauer and two pages for a working website or the magazine.  

• Must be suitable for retail distribution. 

• One homepage and one linked page. 

• Must suit the primary audience of 16-25 years old and expects to be emotionally engaged. 

• At least four different images using original photography across the covers and contents – different settings for each cover. 

• At least two models representing at least two social groups. 

• Call to action to go to the website. 

• Website – minimum of two original images that promote and reinforce the brand identity of the magazine. 

• Brand identity – use of models, locations and clothing. 

• Appropriate conventions of website design – original title and logo – working links - appropriate media language techniques. 

How to produce a good magazine. 

• Used fonts with discrimination – show control in terms of size and leading. 

• Variety of images on the contents – page numbers to anchor – laid out properly.  

• Consider the models – from two different social groups. 

• Different settings on the cover. 

• Avoid using medium close or close up shots as it takes away from the focus of the clothing.  

• Make clear references to the website – call to action. 

• Do not include duplicates of content. 

• Include a fair amount of copy – ensure impact. 

• Include price or a barcode on the cover. 

• Refer to how they were supposed to be the first two editions. 

• Make it mainstream enough. 

How to produce a good website. 

• Have a good number of visuals and copy.

• Look into real-world websites.

• Exhibited effective bespoke photography and copy.

• Captures a tone.  

• Wide representation.

• Include original backgrounds.

• Layouts that are creative.

• Consistent branding.

• Responsible for text – image – audio visuals.

• Website – Dream Weaver.

• Include make over visuals - look books – interviews with designers - BTS.

• Don’t include tour venues and dates.

• Build website around artist Not the song.

• Use examples of tweets – Instagram posts – newsletters – merchandise – or tracks – tour books – subscriptions. 

• Include visible menu bar – linked pages – avoid single scrolling pages – Indicate relevant media industry.

Digital Convergence 

• Consider the use of imagery – logo – models – colours.

• Include mutual promotion of another product – copy of the contents page – link to website – exclusive offers – social media feeds.

• Match logos website to product